how i work
How I actually work.
The same seven steps on every project, each shown here with a real example instead of a claim. In practice they map onto three fixed prices: the Audit Sprint covers observe, understand and simplify; a Build Sprint covers design and build; a Care Plan covers validate and improve. See pricing →
Observe
Every project starts with something that doesn't make sense — a workflow, a friction point, a process nobody questioned.
Generic mileage apps treat every gig driver the same. Flex drivers work in blocks and need per-block profitability, not just a mileage total — that mismatch is where FlexLogPro started. See it in FlexLogPro →
Understand
Before designing anything, understand why the current system exists, and what it's actually protecting or missing.
On Argus Relationship Intelligence, the first client's most valuable asset — who the firm knows — lived in inboxes and individual memory. The problem wasn't a missing tool. It was a mismatch with how the work actually happened. See it in Argus RI →
Simplify
The instinct is to build something new. Usually the better system connects what already exists instead of replacing it.
Argus RI doesn't ask a firm to replace its CRM. It sits alongside the one they already pay for and answers the questions the CRM leaves open. See it in Argus RI →
Design
Design follows how the work actually happens — not how a database wants to store it.
Argus RI starts from the contacts and history the team already has instead of asking for new data entry, because the failure it replaces was a CRM demanding effort nobody would give it. See it in Argus RI →
Build
Then it gets built — real, shipped, production software. Not a prototype that stays a prototype.
FlexLogPro is live on iOS and Android, used by Amazon Flex drivers today. See it in FlexLogPro →
Validate
A system isn't proven by a demo. It's proven by real use, in public, where it can actually fail.
SpyPlates is live on the App Store and serves as a public testbed for my mobile release pipeline — validation happens in production, not before it. See it in SpyPlates →
Improve
Shipping isn't the finish line. The best systems keep getting refined by contact with real use.
Argus RI has kept improving release by release since its first version, refined by what real use reveals, not treated as finished at launch. See it in Argus RI →
Not sure where your problem fits?
That's normal. Describe the outcome you need, and the Audit Sprint will sort out the rest.